SUMMARY OF THE ARTICLE
The article speaks about the new enhancement related to the ResWave Web booking product, which belongs to NORTHWIND-Maestro PMS.
In particular, the new revenue generating feature gives the possibility of optimizing the table reservation management process, allowing operators maximize the table and seat occupancy and consequently the number of covers and the revenue generated. The system analyzes the party size and space availability during an online booking and suggests the most appropriate time to ensure the best possible yield.
The system enables guest to personalize their experience whilst booking a room by providing information about the availability of several services such as spa, tennis lessons, dining reservations. The full Suite of additional ResWave online also includes dynamic package management, group rooming list management, 360-degree view of guest by tracking each preference decision and SMS PDA communications to travelling guests.
REFLECTIONS
The new feature of ResWave related to NORTHWIND Maestro PMS is an interesting development that goes into the direction of a differentiated yield management: in particular, the party size mix and maximization of covers and revenue relate to the f&b revenue management, which is the next frontier of this particular subject. The main levers of f&b revenue management are actually pricing, meal duration and party size mix optimization, as stated by the Cornell University in several of their reports. The good point of the ResWave enhancement also related to the improvement of the guest experience in terms of personalization, by providing all information related to other services that guests associate to the room during their experience in the hotel. The 360-degree view of guest preferences is also very interesting whether we consider the marketing campaigns that can be deleoped and targeted to the real needs of the guests.
